Snapchat has been around since 2011. If you aren't familiar with it, that probably means you are over the age of 35. In the beginning, Snapchat was associated in the older public's mind with underage sexting and bullying. The app allowed users (who at that time were mainly teenagers) the ability to share pictures and short videos, to which they could add captions or
There was one big difference between Snapchat and other
better-known platforms; any content or "snap" that was sent to your mobile device could only be seen for a few seconds before it disappeared forever. This was a major selling point to kids who didn't want to have their online social interactions tracked by their parents or anyone else.
Today, Snapchat has escaped the stigma of being the preferred platform for misbehaving teens. This has allowed the social media application to expand its popularity to an older demographic, although the majority of users are still 18-35.
Here's how to get started on Snapchat.
Just like any social media platform, you have to create an account with a unique username and profile photo.
Once you have set up your account, you can begin sending out "snaps" (the photos and short videos that are the social currency of Snapchat). Of course, you have to have friends to send these snaps. You can add friends from the
address book on your phone. But, unless you know a person's username, there is no other way to locate someone and send them a friend request.
After you add your followers, the next step is creating your snaps. If you know how to take a photo or video on your phone, then you basically know how to make a snap. The app is pretty straightforward.
Another new feature of Snapchat is the chat feature, which allows you to send text to a friend/follower or start a live video chat, similar to Skype or FaceTime. Here's how it works:
One of Snapchat's more popular features is the "Stories" section. Users are able to share several videos and photos from a twenty-four hour period in what amounts to a "highlight reel". Like a regular "snap", each story can only be viewed a limited number of times before it disappears. For brands,
this feature presents some interesting possibilities for longer form storytelling that aren't possible in the context of a single "snap".
Knowing these key tricks of the trade on Snapchat will help you reach your target audience and develop your brand image.