Tips to Build a Media Empire in 140 Characters or Less
Twitter is a great place to establish yourself as an authority. The best way to do this is by sharing your insights and opinions. You should aim to become a resource. The cost of giving away a little of your expertise is negligible when
compared to the dividends it could pay in the future. The more retweets you get, the closer you come to your goal of being perceived as an expert in your field. With that in mind, don't feel that you have to use all of the allotted characters when you tweet. Leave enough room for people to add their own
comments when they retweet your content.
Twitter is a conversation. Don't squander one of the primary advantages of social media; the ability to interact with followers. One of the best ways to do this is by asking questions. People love to tell you what they think. But make
sure you don't just throw a question out there and walk away. Respond to everybody who takes the time to answer. If you don't make followers feel that their opinions are important, they probably won't be around the next time you pose a question.
Remember, visual content always drives engagement. While you may think primarily of text when Twitter comes to mind, it is just as much a visual platform as other popular social channels. The same photos and videos that you post on Facebook and Instagram can be easily shared on Twitter. Just tweet out the link with a short explanation and watch your content rack up
retweets. Don't overdo it. Tweeting out dozens of links in the course of a day is a sure way to get unfollowed. Always make sure what you are sharing has value.
Contests and giveaways are an excellent way to promote engagement. Who doesn't like to win stuff? Ask followers to answer a trivia question, submit selfies or retweet you for a chance to win. Unlike Facebook which imposes rules on this 101 type of promotion, Twitter has few guidelines when it comes to contests. It is also an ideal platform for pushing out coupons and promo codes. Almost any contest or promotional idea you can think of can be implemented on Twitter.
Remember these key takeaways:
1. Establish yourself as an authority by sharing your insights and expertise.
2. Start conversations. Ask questions.
3. Use visuals to drive engagement.
4. Run contests, giveaways and promotions.
Follow these tricks of the trade and before you know it, you will have your own media empire on Twitter!