Instagram is perhaps my favorite new way of reaching customers, particularly if you are aiming at the younger crowd (I'm looking at you criminal defense & DWI attorneys). My law firm business structure is not exactly targeting young people, but we still use Instagram to promote engagement within our community and with other brands.
I know what you're thinking, there's nothing that goes on in your office that merits taking a photograph of. Think again.
As I have blogged about before, you really have a lot of options for powerful visual imagery if you think about it. If you ever go to court, you are probably
around beautiful architecture, if you are meeting with clients you may be dressed snazzy, and odds are you go to work in a decent-looking office that may photograph well.
Beyond that, you can also use Instagram to promote the work you are doing in the community, whether through volunteering, participating in community events, and the same can be said for things your staff is participating in.
Another great option on Instagram is to promote engagement with other brands, especially those in your local community. We did exactly that this summer when we sent our interns on a field trip around the city of Syracuse. They were picking up supplies for one of our exclusive email giveaways and documented their adventures on Instagram and Snapchat.
The bottom line is that you have more interesting and engaging content to post on Instagram than you may think. With some planning and creativity, you can create an Instagram account that draws in and engages a large number of followers.