Facebook Live: What is It and How Do I Use It?

One of the best new features on Facebook is Facebook Live, the live video streaming option. Facebook saw the success of live streaming and video in general on other newcomer platforms like Periscope and Meerkat, and decided it had to make it native to their platform. This was first made available to celebrities under the Facebook Mentions platform, but now

is available to regular users.


Essentially, Facebook Live allows you to live stream video to your followers that they can watch live or review later. It also allows for instant engagement with a chat section in the video. Facebook is actually promoting live video posts much better than normal text or image based posts currently, so there is the opportunity to game the EdgeRank system

somewhat and reach more of your followers by using this live video streaming option.

I used Facebook Live to share the release date of my new book, "The Social Media Marketing Blueprint For Lawyers," to announce the winner of our prize giveaway, and to stream the fireworks show at our annual Syracuse Chiefs deck party.

Here's how to get started with Facebook Live:

From your mobile device, go to your Page and click 'Publish.'

From there you will see a little icon on the bottom of your screen that looks like a person with two circles around the figure, click that button:

You will be brought to the screen where you can describe your live video and start broadcasting:

It's really that simple, but it's by far the tool I encourage you to use the most on Facebook, because people love video, they love getting an inside look at what other people are doing or where they're going, and the engagement is through the roof for live streaming right now.


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